Just got back from presenting at the IEI Entrepreneurial Forum in Atlanta. Here’s my presentation:

Something i touch on in the presentation is how important it is to drive your simple marketing message home at every opportunity – shout it loud. Take a look at the presentation by Steve Jobs and team at their last product conference. Count how many times Apple (AAPL) marketing chief Phil Schiller used the words “amazing” and “incredible” in his presentation at the “It’s only rock and roll event.” (Answer: an incredible 15 times each.)

Now someone who calls himself justanotherguy84 has taken the exercise one step further. He (or possibly she) has posted a 2-minute YouTube video of the entire Sept. 9 event stripped of just about everything but the adjectives.

Ever wonder how Steve Jobs and company leave the indelible impression that Apple’s products are really great, really easy and just plain awesome?

[the apple part of this posting is complements of Philip Elmer-DeWitt]