Vocalocity's Customer Testonial Channel

One of my old companies, Vocalocity, took a simple idea and blew it up into something very creative and effective.

Premise. Send out a cheap video camera – like the Flip – to a handful of your best customers and ask them to record a testimonial. Provide a stamped addressed envelope for them to return the camera and there you a go, a low budget real life video to use in your sales pitch. Now recycle the camera and send it to another customer. Believe it or not, people do send the camera back as a rule. If the camera only costs $150 and 5 customers recycle it before it’s swiped or gets busted, that’s only $30 per testimonial, not bad!!!. Try giving that budget to a full service production company.

The Voclaocity guys took the concept a step further and built an entire video channel around the testimonials called Vocalocityflix. Great idea. They could take it one step further by allowing others (like resellers) embed the videos on their web site , increasing SEO and reach even more.

Link to their video channel – http://vocalocityflix.com/

Some of the benefits:

• More effective – the low production value plays to your favor. Prospects see it as real and genuine and therefore more believable.
• Better customer loyalty – the customers who participate in the testimonials love it. It’s all about engagement
• Great sales tool – instead of sounding all sales like on the phone, just get your prospect to watch some testimonials within you online while you have them on the phone.
• Build SEO – the video site builds great SEO for your web site.
• Increase ad response rates – the video channel makes a great landing page for ads.