So, I’m starting a new business and I’m wondering where to begin marketing my products. I’m looking no further than where I live.
My home town is Atlanta, GA and it has a metro population of 5.3 million people (2010 US Census). Putting this is context that is larger than 126 other countries in the world. Here’s some of the countries that we’re larger than (by population):
- New Zealand
(Here’s the complete list if you’re interested)
Why is this relevant? What does it mean? Well, if you consider that Croatia (population 4.3m) came 3rd position in the 1998 World Cup (soccer); Atlanta should therefore be able to field a team and come pretty close to winning the largest sporting event on the planet.
Maybe, not, but here’s my point.
I was trying to explain to a co-worker the other day that we can validate our new product (FlashIssue) by looking no further than our own door step.
If Atlanta existed on it’s own, as an island, we have enough people to sell to right here in front of us. Go talk to them first.
If we cant sell our product to an entire “nation” of 5.3 million people then may be we dont have a product to sell at all.
So, if you live in a larger City than Atlanta things get better and better:
- New York City (19m) = 59th largest country
- Los Angeles (13m) = 69th largest country
- Chicago (9m) = 89th largest country
- Dallas (6m) = 109th largest country
- Philadelphia (6m) = 109th largest country
And viewing it in terms of soccer. NYC, LA and Chicago should be beating the following countries at soccer:
- Sweden (1958 Finalists World Cup)
- Bulgaria (3rd 1994 World Cup)
- Czech Republic
- Croatia (4th 1998 World Cup)
If you dont live in one of these large metro US cities, then find someone who does and have them market your product.
If you find someone to work for you in New York and they just sell for you there and nowhere else, then you you’re tapping a market equivalent to 183 countries (that’s 76% of all countries on our planet). That’s a big enough market for you.