I’m trying to work out what’s up with Government Loans. I’ve never applied for an SBA Loan although I have had some experience with SBIR (technology grants & loans). If you’re interested you can use the government search tool. – phil
Loans and Grants Search Tool
To help you identify what government financing programs may be available to help you start or expand your business, use our “Loans and Grants Search Tool” below.
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The Rule of 78 can be used with subscription business models to estimate revenues extremely quickly. The R78 is often used in the mortgage business but it is also very useful in the context of recurring revenue-based businesses, where a customer pays you a monthly recurring fee.
Who is the Rule of 78 useful to?
People running the following types of businesses:
SaaS (Cloud) software services – e.g. book keeping online
Publishing – e.g. paid monthly news letter
Consulting services – e.g. a monthly retainer charged by marketing consultant
Product rental – e.g. video rentals
What is the purpose of the Rule of 78?
To quickly calculate, back of the napkin style, my Total Annual Revenue from subscriptions. It’s very useful for comparing annual revenues when prices change, looking at revenues quickly over a number of years, without needing a spreadsheet or exploring the power of recurring revenue models.
Example scenario:
“ I run a business that hosts people’s websites; I charge them $100 per month for hosting, email and storage; I add 50 customers per month to my business. What will my Revenues be over a 12-month period? (Assuming we lose zero customers during the year. I.e. Churn = 0)
Basis of Rule of 78
If I added one dollar of recurring each month the accumulated revenue over 12 months would be $78
New RevenueTotal Revenue
January $1 $1
February $1 $2 ($1+$1)
March $1 $3 ($2+$1)
April $1 $4 (etc.)
May $1 $5
June $1 $6
July $1 $7
August $1 $8
September $1 $9
October $1 $10
November $1 $11
December $1 $12
TOTAL ==============> $78
Now, applying this to our website hosting business example:
Assumption #1: Monthly Subscription = $100
Assumption #2: New Customers / month = 50
Therefore,
Total Annual Revenues = ($100 x 50) = $5,000 x 78 = $390,000
Using the Rule of 78 we have just calculated our annual revenues based on our 2 two business assumptions about subscription amount and customer acquisition. We could take this step further and ask, what if we tweak our assumptions? Assume we know, that if we drop our price to $75, we gain customers at a rate of 90 per month. What happens to revenues?
Total Annual Revenues = ($75 x 90) = $6,750 x 78 = $526,500
We’re better off by $136,500 per year if we drop our price by $25.
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