Setting up hypothesis and running business experiments is an good way to make decisions on validity of business models, products or services. When The Lean Startup book was launched online the founder, Eric Ries, conducted numerous micro experiments around his book and published the results. They make interesting reading from the perspective of seeing what he measured. For example, the color purple was the by far the winner when Ries ran a/b tests around four color preferences for the book cover.
See all the raw data:
- How can we entice people to register and/or share?
- Tracks users by the week in which they first visited the site.
- Trying variations on the cover from the publisher.
- Ask them to donate; Sometimes a hippie tax works.
- Up sell the ebook; Try to sell them some bits.
- What sub titles work best
- What graphics on the website workbest
- Call to action; Testing which default share messages cause more users to share.
Example:
View the experiment results here.
Related articles
- The Lean Startup Frenzy (infoq.com)
- Lean Startup – A Principled Approach to New Product Development (edocr.com)
- The Lean Startup: Test every assumption, systematically eradicate waste! (marketingoutsider.wordpress.com)
- Can You Teach Entrepreneurship? [VIDEO] (mashable.com)
- Top 10 Ways Entrepreneurs Pivot a Lean Startup (forbes.com)
