You dont have to have big brand budgets to use guerrilla marketing effectively. In fact, it’s a an exceptionally low cost way to get your message and brand out there. This post is part of a series about Guerilla marketing i put together called “How To Market Like A Guerilla” (read here) –  Phil Hill 

You have probably heard Guerrilla Marketing as there are dozens of books published, but you may not be exactly sure what it is and how it can benefit you.  Here are 7 defining characteristics of Guerrilla Marketing:

1. Guerrilla Marketers Invest Time, Energy, Imagination, and Knowledge Instead of Just Money

Superior marketing provides all companies with their greatest leverage, or control, and should be viewed as an investment. Unlike traditional marketers, guerrillas invest more time, energy, imagination and knowledge – or information – than money. This is probably the single most important guerrilla marketing principle of them all. Additionally, they don’t waste their precious time making penny-wise and pound-foolish purchases or throwing good money after bad.

For example, guerrillas are keenly aware that poorly designed and written marketing materials are recipes for disaster, so they hire graphic designers and copywriters – even if it means they have to barter, lease, or pare down their wish list. Conversely, guerrillas are also open to investing in new skills so they can do for themselves, instead of hiring others, which is much easier today than it’s ever been due to affordable software and Internet technology. In the end, guerrillas believe in their hearts that money is not the key to joy or achievement but they sure enjoy the beautiful gold and silver keys you can buy with it.

Read the next 6 ways to guerrilla market below…

via 7 Low-Cost Guerrilla Marketing Principles You Should Know.

Knowing how to guerrilla market well is a big plus because when done poorly it can majorly backfire 

This post is part of a series about Guerilla marketing i put together called “How To Market Like A Guerilla” (read here) –  Phil Hill 

#1 October 2003: Smirnoff

Smirnoff – the Vodka producer – used steam jets and stencils to decorate a busy underpass in Leeds without prior permission form the Government. Stylish slogans and catchphrases were added to the underpass in attempt to promote Smirnoff Ice (alco-pop) to the young public.

However, the Government were soon on the case, branding Smirnoff’s guerrilla campaign as “vandalism” and have slapped a cleaning fine on the company which is expected to cost several thousand pounds.

Smirnoff apologised for their failure to ask for permission and have accepted to clean the underpass once their campaign has finished.

Our Assessment: It is always important to get prior permission from the Government if you are to perform such a task. However, Smirnoff have been lucky to negotiate leaving the “art work” until their campaign has finished accepting to pick up the cleaning bill at the end.

The success will depend on the sales it has made in relation to their cleaning bill. However, I’m sure that being in a busy underpass in a large city will certainly have tipped the balance in their favor.

Read the next 3 examples below…

via 4 Bad Examples of Guerilla Marketing – Creative Guerrilla Marketing | Creative Guerrilla Marketing.

This post is part of a series about Guerilla marketing i put together called “How To Market Like A Guerilla” (read here) –  Phil Hill 

Guerrilla marketing has become all the rage these days but it is nothing new – it is simply a twist on delivering a message, communicating a concept and selling something in a way that engages an audience. The best part about good guerrilla advertisements and clever guerrilla marketing campaigns is that people know that there is a commercial interest but still approve of the installation or innovation – even despite its corporate nature.

via Guerilla Marketing & Ads | WebUrbanist.

This post is part of a series about Guerilla marketing i put together called “How To Market Like A Guerilla” (read here) – Phil Hill 

Ad-agencies are finding it more and more difficult today to get through to the average consumer, and marketing saturation only grows with every year. It’s for that reason that guerrilla ad-campaigns are becoming so prevalent in the industry.  Here we take a look at some of the recent, most effective and ingeniously simple guerrilla marketing found since our 8-part series last year.

via 12 Extremely Effective Guerrilla Marketing Stunts | WebUrbanist.

This post is part of a series about Guerilla marketing i put together called “How To Market Like A Guerilla” (read here) –  Phil Hill 

Over the past month, WebUrbanist has explored the ins and outs of the weird world of guerrilla marketing. What was once a fringe movement in the world of advertising has become much more popular and mainstream since the 1980s, when marketing expert Jay Conrad Levinson introduced the concept to the world at large.

But what is guerrilla marketing, exactly? If you’re still scratching your head about what this guerrilla stuff is all about, step onto the tour bus as we take one more look around. Keep hands and feet inside the vehicle at all times, please. We’ll review the highlights at each of our stops. Feel free to hop off and visit any of the sections that interest you, then hop back on to navigate the rest.

via So… What is Guerrilla Marketing? An 8-Part Guide to the History and Approaches to Guerrilla Marketing | WebUrbanist.

And the rest of the 8 part series:

Guerrilla Marketing 1: History of Guerrilla Marketing
Guerrilla Marketing 2: Origins and Evolution of Guerrilla Marketing
Guerrilla Marketing 3: Major Corporations Go for Guerrilla Marketing
Guerrilla Marketing 4: Guerrilla Marketing versus Viral Marketing
Guerrilla Marketing 5: Guerrilla Marketing for Good Causes
Guerrilla Marketing 6: 10 Types of Guerrilla Marketing
Guerrilla Marketing 7: Is Guerrilla Marketing Right for You?
Guerrilla Marketing 8: The Future of Guerrilla Marketing