You dont have to have big brand budgets to use guerrilla marketing effectively. In fact, it’s a an exceptionally low cost way to get your message and brand out there. This post is part of a series about Guerilla marketing i put together called “How To Market Like A Guerilla” (read here) – Phil Hill
You have probably heard Guerrilla Marketing as there are dozens of books published, but you may not be exactly sure what it is and how it can benefit you. Here are 7 defining characteristics of Guerrilla Marketing:
1. Guerrilla Marketers Invest Time, Energy, Imagination, and Knowledge Instead of Just Money
Superior marketing provides all companies with their greatest leverage, or control, and should be viewed as an investment. Unlike traditional marketers, guerrillas invest more time, energy, imagination and knowledge – or information – than money. This is probably the single most important guerrilla marketing principle of them all. Additionally, they don’t waste their precious time making penny-wise and pound-foolish purchases or throwing good money after bad.
For example, guerrillas are keenly aware that poorly designed and written marketing materials are recipes for disaster, so they hire graphic designers and copywriters – even if it means they have to barter, lease, or pare down their wish list. Conversely, guerrillas are also open to investing in new skills so they can do for themselves, instead of hiring others, which is much easier today than it’s ever been due to affordable software and Internet technology. In the end, guerrillas believe in their hearts that money is not the key to joy or achievement but they sure enjoy the beautiful gold and silver keys you can buy with it.
Read the next 6 ways to guerrilla market below…