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Starting a new small business: in your head or on the phone?
Jul 8th, 2009 by philhill

I have an on going struggle.

In fact, I have a lot of them but one of the main ones is about how to share my time between digging around online, looking at new areas and translating that into specific activity. I’m paranoid about getting analysis paralysis; you know, becoming so insular and heady that trying to start a new business becomes an intellectual frenzy rather than something real life and practical. I got talking to an older successful guy yesterday and he told me he doesn’t use a computer, never has and never will. My God, how does he do business. Simple, the answer is relationships – picking up the phone and talking to someone (such a novel concept).

Carnegie, circa 1878
Image via Wikipedia

I just finished reading the auto biography of Andrew Carnegie, the steel magnet bloke from the turn of the nineteenth century. Don t even talk about computers, the guy wore a top hat and tails and used horse power for transportation. And no, he didn’t have a phone. So he did his networking and business face to face. There ’s a rare concept. I remind myself of this every day. I’m reminding myself of this now because even writing here is making me ansi – it’s 9 am on a wednesday morning and i’m sitting here with a coffee and my dog on my southern wrap round porch stuck in my head writing something nobody else is probably going to read. Go and phone someone!!  If I’m not careful I find myself on the mouse wheel of continually looking at new business ideas (an addiction) and never moving anything forward. Your training gurus would probably tell me to spend more time setting my goals around a specific area and working towards solving problems around them.

True but here’s the deal so pay attention.  I respond well to the randomness of immersing myself in a topic area. There is something organic and essential to letting myself just wander (same reason why people stand memorized in front a weird painting in a museum) . It does something inside. Normally, reading a book or magazine article to focus my efforts on will start the process because reading someone else’s thoughts or experiences normally gets me to come up with my own questions   (I’m currently using the book Wikinomics).  This immersion allows me to become a domain “amateur” (the “expert” part can follow later). By learning just enough to be dangerous, I can create a good platform to speak with some type of authority when evaluating businesses. Most importantly, it lets me come up with the right questions when looking at opportunities. Questions are key to life. If i’m not coming up with the right questions when evaluating a business it normally means i’m not finding an intuitive fit for an area or the people i’m looking to get involved with. No questions = no chemistry = not a good business for me. When I went for lunch yesterday with a couple of Professors from Georgia Tech to talk about an elearning product,  I had a stream of questions – a feeding frenzy. These are good signs.

Here’s my list of things to investigate today. They are mostly based around the online learning and the growth of peer to peer & collaborative learning:

1.    Check out the California open source text book
2.    Set up meetings with the advisors of the elearning service I’m evaluating (face-to-face, very old school).
3.    Research some the collaborative news services out there. How they came to be and what makes them work.

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