Why, what about, where and who cares anyway. All these are good questions crammed into a single sentence (i’m sure some literary type can tell me the name for it). I’ve pondered a lot why i dont blog, if i should, what should i write about and who would care about it anyway (and why should i care who anyway). Like anything in life, when something has a purpose and a focus it becomes more meaningful because it has a context that makes it relevant to a given group of people, no matter how small or large. So far i’ve never gotten this raison d’être for writing and much of this has sprung from an acute case of subject idea ADD.  At the end of the day, it comes down to relevance and picking something. I would rather be relevant to just one person by concentrating on just one area than irrelevant to the everyone by rambling all over the place.

So, as much for myself as anyone else (there’s my guaranteed one person at least) i want to talk about what it’s like to go through looking, finding and building a new business. I’ve already had the one smash hit: building and selling a .com in the frenzy of 2000 when Monopoly ceased to become just a board game (see my linkedin for more), almost done it again with a second startup (work in progress at Vocalocity) and had a smattering of other projects (like Fizzbee) but since last October i’ve been full on looking for my next thing. Is it a case of once you’re lucky, twice you’re good (the book)? Hmmm, we’ll see.

Without doubt, starting your own thing is not something conjured out of thin air. The major universal force working against you, is that most good business ideas come out of organic growth and a real life a-ha when doing something while sizing up the fruit in Wholefoods; they are not manufactured synthetically inside our own cerebral boxes. So given that, here’s some of my experiences of trying to do it again. It’s stimulating, frustrating, rewarding, demoralizing and interspersed with moments of utter clarity and complete confusion (sometimes shared between breakfast and lunch); i’m great; i’m crap; this is it, no it’s not. You’ll get the idea and hopefully it’ll be enlightening and maybe useful for the army of others going through the same…